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Transformers Animated

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After the massive success of the Transformers Movie line, Hasbro had to switch gears to a regular cartoon-based series in 2008, until the Hollywood sequels could be delivered. The resulting partnership with Cartoon Network created a different breed of series: toys designed after the cartoon, instead of the other way around: Transformers Animated.

Animated did more than function following form: the artistic form changed dramatically. The TV series featured a very contemporary cartoon style: heavy, swooping lines and cel-shaded areas. This visual style attracted much ire from fans, who were used to a more traditional anime style, or perhaps CG animation. Animated traded blockiness and realism for some of the most highly-stylized designs seen in Transformers. TakaraTomy's engineering department followed close suit, and developed sleek, smooth toy designs that were very coherent in both modes.

Animated broke ranks from many previous series, and did not have any over-arching gimmicks or play features. Each character was equipped with accessories and action features as appropriate to that figure, such as interchangeable tools, triple-changing, or combining. The toys fit into the usual size classes, but like Movie, included some special classes targeted at younger audiences. Bumper Battlers featured vehicles that flipped up a robot from inside when the bumper was pressed, along with electronic voice recordings. Activators were about the size of basic figures and each featured push-button spring loaded transformations. Interestingly, some Activators toys were sold in multipacks with larger regular toys.

By 2009, the line had run its course, with a legacy of a few Animated toys included in later toylines. More importantly, Revenge of the Fallen was ready to dominate the toy shelves.

 

Activators

Armor Up Optimus Prime
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Autobot Ratchet
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Bandit Lockdown
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Battlefield Bumblebee
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Bulkhead
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Bumblebee
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Cliffjumper
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Dirge
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Fireblast Grimlock
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Grimlock
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Lockdown
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Megatron
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Optimus Prime
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Patrol Bumblebee
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Soundwave
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Starscream
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Thundercracker
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Bumper Battlers

Autobot Jazz
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Autobot Ratchet
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Bulkhead
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Bumblebee
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Lockdown
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Nightwatch Optimus Prime
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Optimus Prime
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Soundwave
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Sting Racer Bumblebee
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Deluxe Class

Arcee
Toys 'R' Us Exclusive
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Autobot Jazz
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Autobot Ratchet
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Blackarachnia
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Blazing Lockdown
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Blurr
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Bumblebee
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Cybertron Mode Autobot Ratchet
Toys 'R' Us Exclusive
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Cybertron Mode Ironhide
Toys 'R' Us Exclusive
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Cybertron Mode Optimus Prime
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Electrostatic Soundwave
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Elite Guard Bumblebee
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Freeway Jazz
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Lockdown
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Oil Slick
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Prowl
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Rodimus Minor
Toys 'R' Us Exclusive
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Samurai Prowl
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Sentinel Prime
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Snarl
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Soundwave
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Swindle
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Swoop
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Waspinator
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Entertainment Packs

Jetfire and Jetstorm
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The Battle Begins
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Gift Sets

Rescue Ratchet with Starscream and Prowl
Target Exclusive
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Shockwave vs Bumblebee
Target Exclusive
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Stealth Lockdown with Bumblebee and Optimus Prime
Target Exclusive
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Sunstorm vs Autobot Ratchet
Target Exclusive
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Leader Class

Bulkhead
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Megatron
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Roadbuster Ultra Magnus
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Shadow Blade Megatron
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Ultra Magnus
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McDonald's Happy Meal

Autobot Ratchet
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Bumblebee
Latin America Exclusive
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Bumblebee
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Lugnut
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Megatron
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Megatron
Latin America Exclusive
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Optimus Prime
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Optimus Prime
Latin America Exclusive
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Starscream
Latin America Exclusive
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Starscream
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Power Bots

Cyber Speed Bumblebee
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Patrol Bumblebee
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Roleplay

Optimus Prime Battle Blaster
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Supreme Class

Roll out Command Optimus Prime
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Value Packs

Battle in Space
Target Exclusive
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The Revenge of Blackarachnia
Target Exclusive
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Voyager Class

Atomic Lugnut
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Blitzwing
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Bulkhead
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Grimlock
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Lugnut
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Megatron
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Optimus Prime
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Shockwave
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Skywarp
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Starscream
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Wreck-Gar
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