We buy toys! Learn more...

Transformers Animated

Back to Top
Logo image
Japan Equivalent: Animated (Japan)

After the massive success of the Transformers Movie line, Hasbro had to switch gears to a regular cartoon-based series in 2008, until the Hollywood sequels could be delivered. The resulting partnership with Cartoon Network created a different breed of series - toys designed after the cartoon, instead of the other way around: Transformers Animated.

Animated did more than showcase function following form: the artistic form changed dramatically. The TV series featured a very contemporary cartoon style: heavy, swooping lines and cel-shaded areas. This visual style attracted much ire from fans, who were used to a more traditional anime style, or perhaps CG animation. Animated traded blockiness and realism for some of the most highly-stylized designs seen in Transformers. TakaraTomy’s engineering department followed close suit, and developed sleek, smooth toy designs that were very coherent in both modes. Some figures (typically Voyagers) also had automorph gimmicks like Movie before them. Unfortunately, like Movie, some of these gimmicks proved to be weak points of the toy.

Animated broke ranks from many previous series, and did not have any over-arching gimmicks or play features. Each character was equipped with accessories and action features as appropriate to that figure, such as interchangeable tools, triple-changing, or combining. The toys fit into the usual size classes (Deluxe, Voyager, and Leader), but like Movie, included some special classes targeted at younger audiences. Bumper Battlers featured vehicles that flipped up a robot from inside when the bumper was pressed, along with numerous electronic voice recordings. Activators supplanted Scout Class figures, and each featured simple push-button spring loaded transformations. The line also featured a number of Target exclusive giftsets, usually containing a redeco of a main-line figure packed with either an Activator or two Legends Class toys.

Animated spent its short life plagued by accusations of particularly poor quality control. Mis-assembled parts, voids (pockets of air left in the plastic mold leaving holes in a part), and too-loose or too-tight fitment were all common complaints registered by fans online. Infamously, a spate of the much-awaited Blitzwing figure were spotted in stores without heads. By 2009, the line had run its course, with a legacy of a few Animated toys included in later toylines due to the unique (and incompatible) visual style. More importantly, Revenge of the Fallen was ready to dominate the toy shelves.

 

Activators

Armor Up Optimus Prime
Request
Autobot Ratchet
Bandit Lockdown
Request
Battlefield Bumblebee
Request
Bulkhead
Request
Bumblebee
Cliffjumper
Dirge
Request
Fireblast Grimlock
Grimlock
Lockdown
Request
Megatron
Request
Optimus Prime
Patrol Bumblebee
Soundwave
Request
Starscream
Request
Thundercracker

Bumper Battlers

Autobot Jazz
Request
Autobot Ratchet
Request
Bulkhead
Request
Bumblebee
Lockdown
Request
Nightwatch Optimus Prime
Request
Optimus Prime
Request
Soundwave
Request
Sting Racer Bumblebee
Request

Deluxe Class

Arcee
Toys 'R' Us Exclusive
Autobot Jazz
Autobot Ratchet
Blackarachnia
Request
Blazing Lockdown
Request
Blurr
Request
Bumblebee
Cybertron Mode Autobot Ratchet
Toys 'R' Us Exclusive
Cybertron Mode Ironhide
Toys 'R' Us Exclusive
Cybertron Mode Optimus Prime
Request
Electrostatic Soundwave
Request
Elite Guard Bumblebee
Freeway Jazz
Lockdown
Oil Slick
Request
Prowl
Request
Rodimus Minor
Toys 'R' Us Exclusive
Request
Samurai Prowl
Request
Sentinel Prime
Snarl
Soundwave
Swindle
Request
Swoop
Waspinator

Entertainment Packs

Jetfire and Jetstorm
Request
The Battle Begins
Request

Gift Sets

Rescue Ratchet with Starscream and Prowl
Target Exclusive
Shockwave vs Bumblebee
Target Exclusive
Request
Stealth Lockdown with Bumblebee and Optimus Prime
Target Exclusive
Sunstorm vs Autobot Ratchet
Target Exclusive

Leader Class

Bulkhead
Request
Megatron
Request
Roadbuster Ultra Magnus
Request
Shadow Blade Megatron
Request
Ultra Magnus
Request

McDonald's Happy Meal

Autobot Ratchet
Request
Bumblebee
Latin America Exclusive
Request
Bumblebee
Request
Lugnut
Request
Megatron
Request
Megatron
Latin America Exclusive
Request
Optimus Prime
Request
Optimus Prime
Latin America Exclusive
Request
Starscream
Latin America Exclusive
Request
Starscream
Request

Power Bots

Cyber Speed Bumblebee
Request
Patrol Bumblebee
Request

Roleplay

Optimus Prime Battle Blaster
Request

Supreme Class

Roll out Command Optimus Prime
Request

Value Packs

Battle in Space
Target Exclusive
Request
The Revenge of Blackarachnia
Target Exclusive
Request

Voyager Class

Atomic Lugnut
Blitzwing
Request
Bulkhead
Cybertron Mode Megatron
Grimlock
Request
Lugnut
Optimus Prime
Shockwave
Skywarp
Request
Starscream
Request
Wreck-Gar
Request