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Transformers Animated

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After the massive success of the Transformers Movie line, Hasbro had to switch gears to a regular cartoon-based series in 2008, until the Hollywood sequels could be delivered. The resulting partnership with Cartoon Network created a different breed of series: toys designed after the cartoon, instead of the other way around: Transformers Animated.

Animated did more than function following form: the artistic form changed dramatically. The TV series featured a very contemporary cartoon style: heavy, swooping lines and cel-shaded areas. This visual style attracted much ire from fans, who were used to a more traditional anime style, or perhaps CG animation. Animated traded blockiness and realism for some of the most highly-stylized designs seen in Transformers. TakaraTomy's engineering department followed close suit, and developed sleek, smooth toy designs that were very coherent in both modes.

Animated broke ranks from many previous series, and did not have any over-arching gimmicks or play features. Each character was equipped with accessories and action features as appropriate to that figure, such as interchangeable tools, triple-changing, or combining. The toys fit into the usual size classes, but like Movie, included some special classes targeted at younger audiences. Bumper Battlers featured vehicles that flipped up a robot from inside when the bumper was pressed, along with electronic voice recordings. Activators were about the size of basic figures and each featured push-button spring loaded transformations. Interestingly, some Activators toys were sold in multipacks with larger regular toys.

By 2009, the line had run its course, with a legacy of a few Animated toys included in later toylines. More importantly, Revenge of the Fallen was ready to dominate the toy shelves.

 

Activators

Armor Up Optimus Prime
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Autobot Ratchet
Bandit Lockdown
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Battlefield Bumblebee
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Bulkhead
Bumblebee
Cliffjumper
Dirge
Fireblast Grimlock
Grimlock
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Lockdown
Megatron
Optimus Prime
Patrol Bumblebee
Soundwave
Starscream
Thundercracker
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Bumper Battlers

Autobot Jazz
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Autobot Ratchet
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Bulkhead
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Bumblebee
Lockdown
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Nightwatch Optimus Prime
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Optimus Prime
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Soundwave
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Sting Racer Bumblebee
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Deluxe Class

Arcee
Toys 'R' Us Exclusive
Autobot Jazz
Autobot Ratchet
Blackarachnia
Blazing Lockdown
Blurr
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Bumblebee
Cybertron Mode Autobot Ratchet
Toys 'R' Us Exclusive
Cybertron Mode Ironhide
Toys 'R' Us Exclusive
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Cybertron Mode Optimus Prime
Electrostatic Soundwave
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Elite Guard Bumblebee
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Freeway Jazz
Lockdown
Oil Slick
Prowl
Rodimus Minor
Toys 'R' Us Exclusive
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Samurai Prowl
Sentinel Prime
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Snarl
Soundwave
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Swindle
Swoop
Waspinator

Entertainment Packs

Jetfire and Jetstorm
The Battle Begins

Gift Sets

Rescue Ratchet with Starscream and Prowl
Target Exclusive
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Shockwave vs Bumblebee
Target Exclusive
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Stealth Lockdown with Bumblebee and Optimus Prime
Target Exclusive
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Sunstorm vs Autobot Ratchet
Target Exclusive

Leader Class

Bulkhead
Megatron
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Roadbuster Ultra Magnus
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Shadow Blade Megatron
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Ultra Magnus
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McDonald's Happy Meal

Autobot Ratchet
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Bumblebee
Latin America Exclusive
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Bumblebee
Lugnut
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Megatron
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Megatron
Latin America Exclusive
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Optimus Prime
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Optimus Prime
Latin America Exclusive
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Starscream
Latin America Exclusive
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Starscream
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Power Bots

Cyber Speed Bumblebee
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Patrol Bumblebee
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Roleplay

Optimus Prime Battle Blaster
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Supreme Class

Roll out Command Optimus Prime
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Value Packs

Battle in Space
Target Exclusive
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The Revenge of Blackarachnia
Target Exclusive
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Voyager Class

Atomic Lugnut
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Blitzwing
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Bulkhead
Grimlock
Lugnut
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Megatron
Optimus Prime
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Shockwave
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Skywarp
Starscream
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Wreck-Gar
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