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Transformers Kre-O

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Debuting in 2011 Kre-O Transformers is Hasbro's second foray into Transformers construction sets, after the wildly unsuccessful Built to Rule. This time, Hasbro enlisted help in the form of a partnership with South Korean construction toy manufacturer Oxford. Oxford brought a lot of experience to the table, having manufactured lines of military building block sets for years before the launch of Transformers Kre-O. The previous military themes played right into Hasbro's plans, contributing many parts based around vehicles and soldiers. Kre-O has since expanded into several of Hasbro's licensed properties, including Kre-O's indigenous brand “Cityville”, but this archive will only feature the Transformers releases.

Kre-O entered the scene with a broad variety of Transformers figures and sets, from the introductory price point of ~$10 all the way up to the flagship $60 Optimus Prime set. The sets varied widely in piece count and features, but all followed the same basic premise: the set could construct either an articulated Transformers character figure, or that character's vehicle mode, with a few pieces left over.

The vehicle builds were fairly comparable in style and detail to contemporary sets by rival brands Lego and Mega-Bloks, and were far better proportioned than Built to Rule. They used fewer unique pieces, reducing development costs drastically, and encouraging more creative play. The robot builds used a variety of hinges and rubberized ball-and-socket joints to achieve some level of poseability, while displaying vehicle parts prominently to give the appearance of transformation. Sets feature extensive sticker sheets that can be used to add more depth and visual interest, while not interfering with the ability of the toy to be disassembled.

All but the smallest sets included “Kreons”, articulated minifigures of drivers or Transformers characters. The Transformer Kreons were very Generation One inspired, making them wildly popular with fans. Larger sets included accessories or even mini-vehicles for use by Kreons.

Later sets began to follow themes, such as translucent “energon” pieces. Sets containing a large number of Kreons became commonplace, to satisfy demand for the tiny robots. Larger figures were engineered around increasingly standardized “skeletons” of ball-and-socket bricks, losing the detail and uniqueness of first-wave sets. Eventually, Kre-O began to center entirely around Kreons, introducing blind-packed Kreons with a few small parts to simulate an alternate mode build called “Micro-Changers”. Kreon Combiner sets were introduced with four Micro-Changers that could be built into a larger “gestalt” figure

While Kre-O Transformers continue production at the time of writing, waning popularity of the larger sets does not bode well for the series. Many first-wave sets saw massive clearances at fractional prices, but new sets continued to be produced, so it is hard to gauge actual sales popularity. Furthermore, Kre-O toys are polarizing within the older Transformers fan community. Only time will tell the overall success of Hasbro's second experiment in construction toy Transformers.

 

Basic Construction Sets

Bumblebee
Request
Optimus Prime
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Blind-packed Micro Changers

Acid Wing
Collection 2
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Airachnid
Collection 1
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Alpha Trion
Collection 4
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Arcee
Collection 2
Request
Autobot Gears
Age of Extinction
Collection 2
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Autobot Groove
Collection 2
Request
Autobot Kup
Collection 4
Request
Autobot Seaspray
Age of Extinction
Collection 2
Request
Autobot Wheelie
Age of Extinction
Collection 2
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Barrage
Collection 4
Request
Beachcomber
Collection 3
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Blast Off
Collection 1
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Blight
Collection 2
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Bludgeon
Collection 1
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Brake-Neck
Collection 4
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Brawn
Collection 4
Request
Bulkhead
Collection 2
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Cheetor
Collection 3
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Crankstart
Collection 1
Preview Series
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Cyclonus
Collection 4
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Decepticon Blackarachnia
Age of Extinction
Collection 2
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Decepticon Runamuck
Age of Extinction
Collection 2
Request
Decepticon Skalor
Age of Extinction
Collection 2
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Demolishor
Collection 4
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Dirge
Collection 1
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Fangwolf
Age of Extinction
Collection 1
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Frostbite
Age of Extinction
Collection 2
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Fuselage
Age of Extinction
Collection 2
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Galvatron
Preview Series
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Guzzle
Collection 3
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Hardshell
Collection 2
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Highbrow
Age of Extinction
Collection 1
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Hoist
Collection 2
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Hook
Collection 1
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Huffer
Collection 3
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Iceberg
Collection 4
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Inferno
Collection 1
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Insecticon
Collection 1
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Jarugar
Age of Extinction
Collection 1
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Jetwash
Age of Extinction
Collection 1
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Kickback
Collection 3
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Long Haul
Collection 3
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Lugnut
Collection 2
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Mindswipe
Age of Extinction
Collection 1
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Misfire
Age of Extinction
Collection 1
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Nemesis Prime
Collection 3
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Nightbeat
Age of Extinction
Collection 1
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Nosecone
Collection 3
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Perceptor
Collection 2
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Powerglide
Collection 2
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Quickslinger
Collection 1
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Ramjet
Collection 3
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Rampage
Collection 1
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Rhinox
Collection 4
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Rodimus
Collection 4
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Sandstorm
Collection 4
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Scattershot
Age of Extinction
Collection 2
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Scorponok
Preview Series
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Scourge
Collection 2
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Seawing
Collection 3
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Sharkticon
Collection 3
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Silversnout
Age of Extinction
Collection 1
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Singe
Collection 1
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Skimmer
Age of Extinction
Collection 2
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Skrapnel
Age of Extinction
Collection 1
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Slipstrike
Collection 4
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Spinister
Preview Series
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Springer
Collection 1
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Sunstorm
Preview Series
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Sunstreaker
Age of Extinction
Collection 2
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Thrust
Collection 3
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Torosaur
Age of Extinction
Collection 1
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Trailbreaker
Age of Extinction
Collection 2
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Trypticon
Age of Extinction
Collection 1
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Vehicon
Collection 2
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Warpath
Collection 1
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Waspinator
Preview Series
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Wingspan Hawk
Age of Extinction
Collection 1
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Construction Sets

Autobot Assault Devastator
Quest for Energon
Toys 'R' Us Exclusive
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Autobot Jazz
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Autobot Ratchet
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Battle for Energon
Quest for Energon
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Battle Net Bumblebee
Beast Hunters
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Beast Blade Optimus Prime
Beast Hunters
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Bumblebee
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Cell Block Breakout
Age of Extinction
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Cycle Chase
Quest for Energon
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Decepticon Ambush
Quest for Energon
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Destruction Site Devastator
Quest for Energon
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Dinobot Charge
Age of Extinction
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Dinobot Ride
Toys 'R' Us Exclusive
Age of Extinction
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Dragon Assault
Beast Hunters
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Galvatron Factory Battle
Age of Extinction
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Grimlock Street Attack
Age of Extinction
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Grimlock Unleashed
Age of Extinction
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Lockdown Air Raid
Age of Extinction
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Mech Venom Strike
Beast Hunters
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Megatron
Request
Mirage
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Optimus Prime
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Optimus Prime Dino Hauler
Age of Extinction
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Prowl
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Ripclaw Strike
Beast Hunters
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Rotor Rage
Quest for Energon
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Scorn Street Chase
Age of Extinction
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Sentinel Prime
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Sideswipe
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Starscream
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Stealth Bumblebee
Quest for Energon
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Street Showdown
Quest for Energon
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Gift Sets

Class of 1984 Kreons
SDCC Exclusive
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Class of 85
SDCC Exclusive
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Ultimate Kreon Collection 1
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Ultimate Kreon Collection 2
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Micro Changer Combiners

Abominus
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Computron
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Constructicon Devastator
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Decepticon Bruticus
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Decepticon Piranacon
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Defensor
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Grimstone
Toys 'R' Us Exclusive
Age of Extinction
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Lazerbolt
Toys 'R' Us Exclusive
Age of Extinction
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Menasor
Request
Obsidian
Toys 'R' Us Exclusive
Age of Extinction
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Predaking
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Superion
Request
Volcanicon
Toys 'R' Us Exclusive
Age of Extinction
Request