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Transformers Movie

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In spring 2007, everything changed. Transformers, a multimillion dollar live-action movie, immortalized the eponymous robots in popular culture, graduating the series from its niche appeal to a worldwide audience. Needless to say, “the Movie” was preceded and supported by the largest toy and merchandising blitz the brand had ever seen.

The toyline, typically referred to as “Movie” or “Movie 2007” (to differentiate from its sequels, or the 1986 animated feature), changed much about the brand as well. It was comprised largely of licensed replicas of General Motors vehicles and of accurate military hardware, featuring intricate transformations, superior articulation, and a certain distinct look for the robots. The new visual feel was very gritty, giving the impression of exposed mechanicals and extreme complexity. The robot's faces were far less innately humanlike, giving way to jagged edges and interweaving plates. Many longtime fans decried the look as “insectlike” or just unsightly, but the more realistic vision of living robots has persisted to some extent through many subsequent designs.

The main toys primarily followed the size class conventions of the preceding Cybertron, including the Legends class as miniature versions of main characters. However, Movie added several new classes to a different end: simplified versions of the main stars to target younger audiences. Fast Action Battlers featured simple transformations without much loss of articulation, and each toy had a spring loaded attack feature of some variety. Accessories were kept to a bare minimum, usually a lone missile for a spring-loaded launcher. An arrow was even molded into the toy to indicate the first step of the vehicle-to-robot transformation. Cyber Slammers engaged an even younger audience. A cute, deformed car could motor forward under its own power while the robot rose up from the middle of the chassis, and the robot only need be pushed down to repeat the process. Non-transforming action figures (á la Action Masters) were released in the forms of Robot Replicas, and Cyber Stompin' Battlers for the younger audience.

The main line featured new innovations as well. Figures of all classes were equipped with “Automorph Technology”: moving one part of the toy by hand would cause another part to automatically rotate into place. In many cases this served to make the toy's complex transformation one step easier, but in a couple examples the gearing proved to be a weak point of the toy. Another theme was a growing number of toys having built-in weaponry rather than snap-on accessories. This mirrored the on-screen characters having cannons morph out of hands or arms rather than carrying a laser gun.

Movie also brought back the likes of Perceptor and Reflector with the Real Gear Robot class, rendering life-size replicas of various electronic devices as transforming robots. This was the first serious attempt at roleplay oriented transformers since early Generation 1. The toyline was plumped up and rounded out in its later stages with store exclusive redecos of previous molds, mostly from Cybertron. Almost every major retailer had store exclusive figures and merchandise, such as Wal-Mart, Target, Toys ‘R' Us, and even Kmart.

The line came to its conclusion in 2008 (after a packaging refresh called “Allspark Power”), leaving in its wake the largest number of new toys in its two-year span since the height of the brand over 20 years earlier.

 

Allspark Battles

Autobot Jazz vs. Bonecrusher
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Battle Jazz vs. Ice Megatron
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Bumblebee vs. Scorponok
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Cliffjumper vs. Recon Barricade
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Ironhide vs. Desert Blackout
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Nightwatch Optimus Prime vs. Stealth Starscream
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Rescue Ratchet vs. Decepticon Brawl
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Basic Fun Key Chains

Barricade
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Bumblebee
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Optimus Prime
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Burger King Kids' Meal

Autobot Ratchet
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Blackout
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Bumblebee
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Ironhide
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Megatron
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Optimus Prime
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Scorponok
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Starscream
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Converting Arm Blasters

Optimus Prime (Battle Rig Blaster)
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Starscream (Barrel Roll Blaster)
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Cyber Slammers

Autobot Jazz
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Autobot Ratchet
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Barricade
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Bumblebee (Classic)
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Bumblebee (Concept)
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Cliffjumper
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Decepticon Brawl
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Ironhide
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Optimus Prime
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Patrol Barricade
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Cyber Stompin' Robots

Bumblebee
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Optimus Prime
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Deluxe Class

Arcee
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Arcee (Battle-Damage)
Non-US Exclusive
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Autobot Camshaft
AllSpark Power
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Autobot Jazz
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Autobot Jazz
AllSpark Power
Target Exclusive
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Autobot Jazz
Target Exclusive
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Autobot Jazz
Premium Series
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Barricade
Premium Series
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Barricade
AllSpark Power
Target Exclusive
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Barricade
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Big Daddy
Wal-Mart Exclusive
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Bonecrusher
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Breakaway
Wal-Mart Exclusive
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Bumblebee
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Bumblebee
AllSpark Power
Target Exclusive
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Bumblebee
Premium Series
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Bumblebee (Concept)
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Cliffjumper
AllSpark Power
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Crankcase
Wal-Mart Exclusive
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Decepticon Brawl
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Decepticon Brawl
AllSpark Power
Target Exclusive
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Decepticon Fracture
Wal-Mart Exclusive
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Divebomb
Wal-Mart Exclusive
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Dreadwing
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Dropkick
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Final Battle Jazz
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Grindcore
Wal-Mart Exclusive
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Jolt
Wal-Mart Exclusive
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Jungle Bonecrusher
AllSpark Power
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Landmine
AllSpark Power
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Longarm
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Optimus Prime (Protoform)
Movie Preview
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Overcast
AllSpark Power
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Payload
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Recon Barricade
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Salvage
AllSpark Power
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Scorponok
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Starscream (Protoform)
Movie Preview
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Stealth Bumblebee
AllSpark Power
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Stockade
AllSpark Power
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Swindle
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Wreckage
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Fast Action Battlers

Autobot Jazz (Ion Blast)
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Autobot Ratchet (Axe Attack)
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Barricade (Blade Shield)
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Blackout (Gyro Blade)
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Brawl (Desert Blast)
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Bumblebee (Plasma Punch)
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Bumblebee (Rally Rocket)
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Decepticon Brawl (Double Missile)
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Decepticon Frenzy (Disc Blast)
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Ironhide (Cannon Blast)
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Ironhide (Pulse Cannon)
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Megatron (Fusion Blast)
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Megatron (Night Attack)
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Optimus Prime (Fire Blast)
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Optimus Prime (Power Hook)
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Ramjet (Claw Slash)
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Ratchet (Rescue Torch)
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Smokescreen (Sonic Shock)
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Starscream (Battle Blade)
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Games

Robot Fighters Optimus Prime vs. Megatron
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Gift Sets

Battle Damaged Optimus Prime vs Megatron
Wal-Mart Exclusive
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Battle Over Mission City
Movie Screen Battles
Target Exclusive
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Capture of Bumblebee
Movie Screen Battles
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Desert Attack
Movie Screen Battles
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Evolution of a Hero
Target Exclusive
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Final Stand
Movie Screen Battles
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First Encounter
Movie Screen Battles
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Freeway Brawl
Movie Screen Battles
Target Exclusive
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Legacy of Bumblebee
Wal-Mart Exclusive
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Leader Class

Decepticon Brawl
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Deep Desert Brawl
AllSpark Power
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Megatron
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Megatron
Premium Series
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Nightwatch Optimus Prime
AllSpark Power
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Optimus Prime
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Optimus Prime
Premium Series
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Legends Class

Autobot Jazz
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Autobot Ratchet
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Barricade
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Blackout
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Bumblebee
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Megatron
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Optimus Prime
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Starscream
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Other Merchandise

Bumblebee Powerhead Walkie-Talkies
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Playskool

Optimash Prime
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Plush Transformers

Slumblebee
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Softimus Prime
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Real Gear Robots

Booster X10
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Farsight T-20
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Hacker X-3
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High Score 100
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Highline 1070
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Longview
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Meantime
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Midnighter XR-4
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Night Beat 7
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Photon T-34
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Power Up VT6
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Speed Dial 800
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Spy Shot 6
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Twitcher F451
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Wire Tap V20
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Zoom Out 25X
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Robot Replicas

Autobot Jazz
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Barricade
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Bumblebee
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Decepticon Frenzy
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Megatron
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Optimus Prime
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Roleplay

Autobot Ratchet Allspark Blaster
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Bumblebee Allspark Blaster
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Chess Set
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Optimus Prime Voice Changer Helmet
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Super Soaker Water Shooter
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Scout Class

Air Raid
Target Exclusive
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Arcee
Target Exclusive
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Armorhide
Target Exclusive
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Clocker
Target Exclusive
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Crosshairs
AllSpark Power
Target Exclusive
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Elita-One
Target Exclusive
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Hardtop
Target Exclusive
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Signal Flare
Target Exclusive
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Skyblast
Target Exclusive
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Storm Surge
AllSpark Power
Target Exclusive
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Strongarm
Target Exclusive
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Warpath
AllSpark Power
Target Exclusive
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T.E.C.H. (Transformers Electronic Combat Hardware)

Autofire
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Digital Dagger
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Flash Bang
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Quick Bow
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Tight Shot
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Ultimate Class

Bumblebee
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Ultra Class

Jetstorm
Toys 'R' Us Exclusive
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Wingblade
Toys 'R' Us Exclusive
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Unleashed Statues

Bumblebee
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Megatron
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Optimus Prime
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Value Packs

Ultimate Bumblebee
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Voyager Class

Autobot Ratchet
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Autobot Ratchet
Best Buy Exclusive
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Blackout
Premium Series
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Blackout
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Deep Space Starscream
Target Exclusive
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Evac
AllSpark Power
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First Strike Optimus Prime
AllSpark Power
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Incinerator
AllSpark Power
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Inferno
Toys 'R' Us Exclusive
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Ironhide
Premium Series
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Ironhide
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Megatron
Best Buy Exclusive
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Megatron
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Mudflap
Toys 'R' Us Exclusive
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Offroad Ironhide
AllSpark Power
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Optimus Prime
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Optimus Prime (Battle-Damage)
Non-US Exclusive
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Rescue Ratchet
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Robo-Vision Optimus Prime
Target Exclusive
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Starscream
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Starscream
Target Exclusive
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Thundercracker
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XMods Evolution Custom RC

Barricade
Radio Shack Exclusive
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Zip Zaps Micro IR

Barricade
Radio Shack Exclusive
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Optimus Prime
Radio Shack Exclusive
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