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1985 Transformers Toys

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After a red-letter year in 1984, The Transformers had even bigger plans for 1985. They would rapidly spread worldwide, and double production of new characters. During 1985, fifty-three new characters were available in the 'States, and together with a second release of the 1984 toys, there were over 80 different toys available throughout the year!

Hasbro quickly realized that the competition had stepped up their game in response to the transforming robot rage.

You gotta rub me the right way!
Hasbro's counterattack was to fit each “official” Transformers toy with a "heat energizable identification label" (U.S. Patent USD297337 S), a.k.a. "Rubsigns" that would display the character's faction symbol when it was warmed or rubbed. Hasbro marketing could now assert that your toy wasn't a “REAL” Transformer unless it had the rubsign. Ironically, all of the toys sold as Transformers in 1985 were sourced from previous series as well, as Hasbro scrambled to secure licenses from Toy Box, Takatoku, Bandai, and others to round out the recycled Takara selection available.

Meanwhile, Takara had shifted their production for the Japanese market entirely to Transformers, ending their predecessor robot lines Microman and Diaclone. They largely mimicked Hasbro's marketing, logos, and selection as closely as possible, but there were some differences. Many figures were not available for license in Japan, especially Takatoku and Bandai designs, which were more directly relevant competitors to Takara at the time. Japanese packaging varied as well, with small figures coming in boxes instead of blister cards. Takara still provided a broad selection, by releasing the bulk of 1984 characters for the first time, alongside Hasbro's 1985 selection.

In Europe, Milton Bradley expanded the UK's selection of toys, albeit with some exclusions from the Hasbro lineup, for varying reasons. Joustra and Gig continued to be licensee distributors in mainland Europe, and occasionally issued their own unique variants of figures, many of which are considered rare and highly sought after by modern collectors.

In all, 1985 was another massively successful year for the franchise, and built toward the crescendo of sales and marketing for a toyline… 1986.

 

Constructicons (Devastator, G1)

Bonecrusher
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Devastator
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Hook
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Long Haul
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Mixmaster
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Scavenger
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Scrapper
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Buildrons (Devastar)

Bonecrusher
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Devastor
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Gren
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Long Haul
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Mixmaster
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Scavenger
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Scrapper
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G1

Autobot Cars

Grapple
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Hoist
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Inferno
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Red Alert
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Skids
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Smokescreen
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Tracks
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Bases

Omega Supreme
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Communicators

Blaster
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Decepticon Jets

Dirge
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Ramjet
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Thrust
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Deluxe Vehicles

Roadbuster
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Whirl
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Dinobots

Grimlock
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Slag
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Sludge
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Snarl
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Swoop
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Insecticons

Barrage
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Bombshell
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Chop Shop
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Kickback
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Ransack
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Shrapnel
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Venom
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Jumpstarters

Topspin
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Twin Twist
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Mini Vehicles

Beachcomber
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Cosmos
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Powerglide
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Seaspray
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Warpath
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Mini-Spies

Dune Buggy (Blue Autobot)
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Dune Buggy (Blue Decepticon)
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Dune Buggy (White Autobot)
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Dune Buggy (White Decepticon)
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Dune Buggy (Yellow Autobot)
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Dune Buggy (Yellow Decepticon)
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FX-1 (Blue Autobot)
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FX-1 (Blue Decepticon)
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FX-1 (White Autobot)
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FX-1 (White Decepticon)
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FX-1 (Yellow Autobot)
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FX-1 (Yellow Decepticon)
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Jeep (Blue Autobot)
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Jeep (Blue Decepticon)
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Jeep (White Autobot)
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Jeep (White Decepticon)
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Jeep (Yellow Autobot)
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Jeep (Yellow Decepticon)
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Porsche (Blue Autobot)
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Porsche (Blue Decepticon)
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Porsche (White Autobot)
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Porsche (White Decepticon)
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Porsche (Yellow Autobot)
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Porsche (Yellow Decepticon)
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Other

Jetfire
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Perceptor
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Shockwave
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Time Warrior Watch
Mail-Away Exclusive
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Other Merchandise

S.T.A.R.S. Command Center
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Triple Changers

Astrotrain
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Blitzwing
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G1 (Europe)

Autobot Cars

Tracks
Joustra
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Leaders

Optimus Prime
French Exclusive
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G1 (Latin America)

Eletrix

Esporte
Brazil Exclusive
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Jipe
Brazil Exclusive
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Porsche
Brazil Exclusive
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Jumpstarters

Salt Man X (green & white)
Argentina Exclusive
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Salt Man X (red & white)
Argentina Exclusive
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Salt Man Z (black & yellow)
Argentina Exclusive
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Salt-Man X (green & white)
Brazil Exclusive
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Salt-Man X (red & white)
Brazil Exclusive
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Salt-Man Z (black & yellow)
Brazil Exclusive
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Salt-Man Z (red & blue)
Brazil Exclusive
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Mini Vehicles

Bumblebee (peach)
Peru Exclusive
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Camaro (blue)
Argentina Exclusive
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Camaro (blue)
Brazil Exclusive
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Camaro (blue)
Argentina Exclusive
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Camaro (green)
Brazil Exclusive
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Camaro (red)
Brazil Exclusive
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Camaro (white)
Brazil Exclusive
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Camaro (yellow)
Argentina Exclusive
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Carrera (blue)
Brazil Exclusive
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Carrera (gold)
Brazil Exclusive
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Carrera (gold)
Brazil Exclusive
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Carrera (green)
Argentina Exclusive
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Carrera (red)
Brazil Exclusive
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Carrera (white)
Argentina Exclusive
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Gears (blue & yellow)
Peru Exclusive
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Gears (orange & yellow)
Peru Exclusive
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Huffer (blue & yellow)
Peru Exclusive
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Huffer (red & yellow)
Peru Exclusive
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Jipe (black)
Brazil Exclusive
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Jipe (blue)
Brazil Exclusive
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Jipe (brown)
Brazil Exclusive
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Jipe (green)
Brazil Exclusive
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Pick-Up (blue)
Brazil Exclusive
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Pick-Up (dark wine)
Brazil Exclusive
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Pick-Up (green)
Brazil Exclusive
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Pick-Up (red)
Brazil Exclusive
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Sedan (blue)
Brazil Exclusive
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Sedan (green)
Brazil Exclusive
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Sedan (white)
Brazil Exclusive
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Sedan (yellow)
Brazil Exclusive
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Volks (orange)
Brazil Exclusive
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Volks (orange)
Argentina Exclusive
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Volks (red)
Argentina Exclusive
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Volks (red)
Brazil Exclusive
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Volks (red)
Argentina Exclusive
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Volks (Silver)
Brazil Exclusive
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Volks (yellow)
Brazil Exclusive
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Volks (yellow)
Argentina Exclusive
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Windcharger (gray & blue)
Peru Exclusive
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G1 (Mexico)

Autobot Cars

Bluestreak
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Grapple
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Hoist
Mexican Exclusive
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Hound
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Inferno
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Ironhide
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Prowl (plain hood, black doors)
Mexican Exclusive
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Ratchet
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Red Alert
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Sideswipe
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Smokescreen
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Trailbreaker
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Wheeljack
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Communicators

Soundwave
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Constructicons

Bonecrusher
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Devastator
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Hook
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Long Haul
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Mixmaster
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Scavenger
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Scrapper
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Decepticon Jets

Ramjet
Mexican Exclusive
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Skywarp
Mexican Exclusive
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Starscream
Plasticos IGA
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Thrust
Mexican Exclusive
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Thundercracker
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Dinobots

Grimlock
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Snarl
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Jumpstarters

Top Spin
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Topspin
Mexican Exclusive
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Twin Twist
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Twin Twist
Mexican Exclusive
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Mini Vehicles

Brawn
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Bumblebee (blue)
Mexican Exclusive
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Bumblebee (red)
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Bumblebee (silver)
Mexican Exclusive
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Bumblebee (white)
Mexican Exclusive
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Bumblebee (yellow)
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Cliffjumper (blue)
Mexican Exclusive
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Cliffjumper (red)
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Cliffjumper (silver)
Mexican Exclusive
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Cliffjumper (white)
Mexican Exclusive
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Cliffjumper (yellow)
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Gears
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Huffer
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Windcharger
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Triple Changers

Astrotrain
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Blitzwing
Mexican Exclusive
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G1 - Fight! Super Robot Lifeform Transformers

Autobots

Alert
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Grapple
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Hoist
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Hound
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Inferno
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Lambor
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Ligier
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Meister
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Prowl
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Ratchet
Mail-Away Exclusive
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Smokescreen
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Streak
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Tracks
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Trailbreaker
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Wheeljack
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Cassettrons

Condor
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Frenzy
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Jaguar
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Dinobots

Grimlock
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Slag
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Sludge
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Snarl
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Swarp
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Double Changers

Camshaft
Mail-Away Exclusive
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Downshift
Mail-Away Exclusive
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Overdrive
Mail-Away Exclusive
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Insectrons

Bombshell
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Kickback
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Sharpnel
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Jetrons

Skywarp
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Starscream
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Thundercracker
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Minibots

Adams
Mail-Away Exclusive
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Beachcomber
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Bumble
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Charger
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Cliff
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Drag
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Gong
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Powerglide
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Seaspray
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Warpath
Mail-Away Exclusive
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Other

Broadcast
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Convoy
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Laserwave
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Megatron
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Perceptor
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Reflector
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Soundwave and Rumble
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Tripletrons

Astrotrain
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Blitzwing
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Versus Sets

Convoy vs. Megatron
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Grimlock vs. Soundwave and Frenzy
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Skids and Sunstreaker vs. Buzzsaw
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G1 - Transform Jr./Gokin/Block

TF Gokin

Convoy
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Soundwave
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