We buy toys! Learn more...

1989 Transformers Toys

Back to Top


By 1989, The Transformers toyline was practically bifurcated into two nearly separate lines. The new Micromasters, sold with miniature playsets or in teams of four, formed half of the year's releases, while a new variety of Pretenders comprised the other half. The year showed a small surge in popularity, as the new Micromasters rode the craze of miniature toys spawned by Galoob's Micro Machines. However, the modern-day scarcity of 1989's Pretenders indicates the original sales of that line.

1989 saw a general downsizing. The Pretenders were smaller, the inch-long Micromasters replaced any full-size non-Pretenders, and only a handful of toys were large enough to justify packaging in a box rather than a blister card. The Micromasters filled the lower price points with a wider variety than had been available in years previous, and sold quite well as a result. The added benefit of interaction with the larger playsets, and the interconnectivity between those playsets closely mimicked a play patter that was making Galoob an iconic toymaker of the period.

Japans 1989 lineup, entitled Victory, looked nothing like the Hasbro selection. It included many all-new molds including several new combiner teams. Many of the figures were larger, and most of the Micromasters wouldn't see release by Takara until the following year. This was the year that Hasbro and Takara's Transformers were most divergent.

In Europe, a different scene was unfolding. Hasbro released most of the same toys seen in the US, but for some reason unlicensed versions of the original 1984 and 1985 characters were cropping up in stores with bargain-basement prices. As it turned out, Hasbro's Mexican licensee, Plasticos IGA, had huge amounts of overstock that couldn't be sold anywhere in Central America. In order to get out from under the stock, they exported it wholesale to Europe, where it competed directly with Hasbro's new products. Hasbro had to formulate an answer – IGA's unlicensed (in Europe) sales posed a legitimate threat. As it turns out, there was still a demand for the classic characters of 1984/5.

Despite the initial successes of the Micromasters at capturing the toy craze of the day, Transformers was on its way out in the US. Hasbro would attempt to revitalize the line one more time before it slinked into oblivion.

 

Pretender Monsters (Monstructor)

Birdbrain
Request
Bristleback
Request
Icepick
Request
Monstructor
Request
Scowl
Request
Slog
Request
Wildfly
Request

Brainmasters (Road Caesar)

Blacker
Request
Braver
Request
Laster
Request
Road Caesar
Request

Breastforce (Liokaiser)

Drillhorn
Request
Guyhawk
Request
Hellbat
Request
Jaruga
Request
Killbison
Request
Leozack
Request
Liokaiser
Request

Dinoforce (Dinoking)

Dinoking
Request
Doryu
Request
Gairyu
Request
Goryu
Request
Kakuryu
Request
Rairyu
Request
Yokuryu
Request

Multiforce (Landcross)

Dashtacker
Request
Landcross
Request
Machtackle
Request
Wingwaver
Request

G1

Legends

Bumblebee
Request
Grimlock
Request
Jazz
Request
Starscream
Request

Micromasters

Air Strike Patrol
Request
Airwave
Request
Battle Patrol
Request
Countdown
Request
Erector
Request
Flattop
Request
Greasepit
Request
Groundshaker
Request
Hot House
Request
Ironworks
Request
Off-Road Patrol
Request
Overload
Request
Race Car Patrol
Request
Rescue Patrol
Request
Roughstuff
Request
Skyhopper
Request
Skystalker
Request
Sports Car Patrol
Request

Pretenders

Bludgeon
Request
Bumblebee
Request
Crossblades
Request
Doubleheader
Request
Grimlock
Request
Jazz
Request
Longtooth
Request
Octopunch
Request
Pincher
Request
Roadblock
Request
Skyhammer
Request
Starscream
Request
Stranglehold
Request
Thunderwing
Request
Vroom
Request

G1 - Transform Jr./Gokin/Block

Gift Sets

Star Saber DX Set
Request

Roleplay

Star Saber Camera
Request
Star Saber Enban Pistol
Request

Transform Jr.

Star Saber
Request

G1 - Victory

Brainmasters

Star Saber
Request

Breastforce

Deathsaurus
Request

Crossformers

Black Shadow
Request
Blue Bacchus
Request

Gift Sets

Hero Set
Request
Victory Saber
Request

Other

Galaxy Shuttle
Request
Victory Leo
Request