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1990 Transformers Toys

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In 1990, the bells of low sales tolled for The Transformers for the final time. The series finished its US release still divided between two strangely irreconcilable themes, the Micromasters carried in from 1989 and the Action Masters, taking over the slot of larger toys from the Pretenders. By the year's end, there were no further plans Transformers in the United States.

The Micromasters of 1990 were an expansion of those from the previous year, introducing six-robot teams with interchangeable vehicle combinations. The playsets also adopted the combiner feature in different ways. The bulk of the line was made up of Action Masters, non-transforming action figures based in part on 3 ¾” G.I. Joe design. The Action Masters included many popular characters, and each figure included either a simple transformable partner, or a larger vehicle.

Japan's 1990 series was Zone, which focused entirely on Micromasters, or Micro Transformers as they were known in Takara markets. Zone included most of Hasbro's Micromasters from 1989 and '90 as well as a number of larger figures that transformed into bases or weapons for the Micro Transformers. Zone included only a couple toys not directly associated with the Micro Transformers. Action Masters were conspicuous in their absence.

Europe's 1990 releases again mimicked the US releases. However, Hasbro's European division introduced Classics, a line of reissues of 1984 and 1985 characters in swanky-looking gold packaging. This was intended as a countermeasure to the truckloads of unlicensed Mexican Plasticos IGA Transformers that were exported to Europe starting in 1989. Hasbro reasoned that by offering legitimate, licensed releases of old characters, they would stamp out the market for the cheap, lower-quality Central American imports.

Despite continuing demand on some level in Europe and Japan, Transformers ended in 1990 with the final shipment being, fittingly, Optimus Prime with Armored Convoy.

 

Trainbots (Raiden, Zone)

Getsuei
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Kaen
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Seizan
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Shouki
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Suiken
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Yukikaze
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G1

Action Masters

Armored Convoy with Optimus Prime
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Attack Cruiser with Sprocket
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Banzai-Tron with Razor-Sharp
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Blaster with Flight-Pack
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Bumblebee with Heli-Pack
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Devastator with Scorpulator
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Grimlock with Anti-Tank Cannon
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Helicopter with Over-Run
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Inferno with Hydro-Pack
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Jackpot with Sights
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Jazz with Turbo Board
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Kick-Off with Turbo-Pack
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Krok with Gatoraider
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Mainframe with Push-Button
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Neutro-Fusion Tank with Megatron
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Off-Road Cycle with Axer
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Rad with Lionizer
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Rollout with Glitch
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Shockwave with Fistfight
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Skyfall with Top-Heavy
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Snarl with Tyrannitron
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Soundwave with Wingthing
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Stratotronic Jet with Gutcruncher
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Treadshot with Catgut
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Turbo Cycle with Prowl
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Turbo Jet with Starscream
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Turbo Racer with Wheeljack
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Micromasters

Air Patrol
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Anti-Aircraft Base with Blackout and Spaceshot
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Astro Squad
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Autobot Headquarters with Full-Barrel and Overflow
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Battle Squad
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Cannon Transport with Cement-Head and Terror-Tread
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Construction Patrol
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Constructor Squad
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Hot Rod Patrol
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Metro Squad
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Military Patrol
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Missile Launcher with Retro and Surge
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Monster Truck Patrol
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Race Track Patrol
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Tanker Transport with Pipeline and Gusher
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G1 (Europe)

Combiners

Air Raid
Classics
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Breakdown
Classics
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Dead End
Classics
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Drag Strip
Classics
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Fireflight
Classics
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Motormaster
Classics
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Silverbolt
Classics
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Skydive
Classics
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Slingshot
Classics
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Superion
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Wildrider
Classics
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Heroes

Inferno
Classics
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Ironhide
Classics
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Jazz
Classics
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Prowl
Classics
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Sunstreaker
Classics
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Wheeljack
Classics
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Other

Galaxy Shuttle
GiG
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G1 - Zone

Micro Transformer Bases

Landshaker with Gunrunner
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Rocket Base with Rescue Patrol and Moonradar
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Sky Hyper with Deadwheeler
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Thunder Arrow
Mail-Away Exclusive
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Micro Transformer Stations

Airport Base with Overair
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Build Base with Ironworks
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Fire Base with Hot House
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Gasoline Base with Glasspit
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Micro Transformer Teams

Battle Patrol Team
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Build Patrol Team
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Jet Patrol Team
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Off Road Patrol Team
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Race Car Patrol Team
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Race Track Patrol Team
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Rescue Patrol Team
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Sky Patrol Team
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Super Car Patrol Team
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Micro Transformer Transports

Cragun
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Missile Bull
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Roadjet
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Skywave
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Other

Metrotitan with Metrobomb
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Powered Masters

Big Powered
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Dai Atlas
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Roadfire
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Sonic Bomber
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Video Pack-Ins

Rabbicrater
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