Hasbro/Takara/Tomy polling fans to make new toy

[Rhymus]

Anyone here on Instagram? According to facebook.com/transformers, "You decide which bot gets a new alt. mode and becomes a real product!"

Activate Your Alt Mode Fan Vote kicks off on Instagram! YOU, the fans, decide which Transformers bot gets a brand-new alt mode that becomes a real product!
Round 1: Character Face-Offs
Aug 12: Autobot vs. Autobot
Aug 13: Decepticon vs. Decepticon
Aug 14: Autobot vs. Decepticon
Aug 15: Round 1 winner revealed!
Round 2: General Alt Mode Voting
Aug 18–21 → Vote for the alt mode direction
Aug 22 → Winner revealed
Round 3: Specific Alt Mode Voting
Aug 25–28 → You, the fans, choose the details
Sept 17 – Transformers Day: The final winner and their new alt mode are revealed!
#ActivateYourAltMode

i think instagram.com/transformersofficial has nearly identical text, but in another post it also says this:

It’s time to Activate Your Alt Mode

announced at San Diego Comic-Con 2025, this is your official call to #activateyouraltmode

Your Alt Mode is your power, your passion, your identity. Whether you’re a builder, a gamer, a cosplayer, a collector, or a creator—Transformers fans are... More Than Meets The Eye.

Just like the bots they love, fans have the power to shift and evolve. Engineer with a cosplay side hustle? Your Alt Mode makes you dynamic.

We’re celebrating Activate Your Alt Mode—with you, Transformers fans. Coming soon…we’re kicking off an all-new Fan Vote where you’ll choose between FOUR bots and give one of them a never-before-seen Alt Mode. Three rounds of voting and a big reveal on Transformers Day 2025.

Activate Your Alt Mode. It’s time to ROLL OUT.