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Transformers Movie

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Start | Continuity: Live Action Movies | Revenge of the Fallen →
Japan equivalent: Movie (Japan)

In spring 2007, everything changed. Transformers, a multimillion dollar live-action movie, immortalized the eponymous robots in popular culture, graduating the series from its niche appeal to a worldwide audience. Needless to say, “the Movie” was preceded and supported by the largest toy and merchandising blitz the brand had ever seen.

The toyline, typically referred to as “Movie” or “Movie 2007” (to differentiate from its sequels, or the 1986 animated feature), changed much about the brand as well. It was comprised largely of licensed replicas of General Motors vehicles and of accurate military hardware, featuring intricate transformations, superior articulation, and a certain distinct look for the robots. The new visual feel was very gritty, giving the impression of exposed mechanicals and extreme complexity. The robot’s faces were far less innately humanlike, giving way to jagged edges and interweaving plates. Many longtime fans decried the look as “insectlike” or just unsightly, but the more realistic vision of living robots has persisted to some extent through many subsequent designs.

The main toys primarily followed the size class conventions of the preceding Cybertron, including the Legends class as miniature versions of main characters. However, Movie added several new classes to a different end: simplified versions of the main stars to target younger audiences. Fast Action Battlers featured simple transformations without much loss of articulation, and each toy had a spring loaded attack feature of some variety. Accessories were kept to a bare minimum, usually a lone missile for a spring-loaded launcher. An arrow was even molded into the toy to indicate the first step of the vehicle-to-robot transformation. Cyber Slammers engaged an even younger audience. A cute, deformed car could motor forward under its own power while the robot rose up from the middle of the chassis, and the robot only need be pushed down to repeat the process. Non-transforming action figures (á la Action Masters) were released in the forms of Robot Replicas, and Cyber Stompin’ Battlers for the younger audience.

The main line featured new innovations as well. Figures of all classes were equipped with “Automorph Technology”: moving one part of the toy by hand would cause another part to automatically rotate into place. In many cases this served to make the toy’s complex transformation one step easier, but in a few the gearing proved to be a weak point of the toy. Another theme was a growing number of toys having built-in weaponry rather than snap-on accessories. This mirrored the on-screen characters having cannons morph out of hands or arms rather than carrying a laser gun.

Movie also brought back the likes of Perceptor and Reflector with the Real Gear Robot class, rendering life-size replicas of various electronic devices as transforming robots. This was the first serious attempt at roleplay oriented transformers since early Generation 1. The toyline was plumped up and rounded out in its later stages with store exclusive redecos of previous molds, mostly from Cybertron. Almost every major retailer had store exclusive figures and merchandise, such as Wal-Mart, Target, Toys ‘R’ Us, and even Kmart.

The line came to its conclusion in 2008 (after a packaging refresh called “Allspark Power”), leaving in its wake the largest number of new toys in its two-year span since the height of the brand over 20 years earlier.

 

Allspark Battles

Autobot Jazz vs. Bonecrusher

Battle Jazz vs. Ice Megatron

Bumblebee vs. Scorponok

Cliffjumper vs. Recon Barricade

Ironhide vs. Desert Blackout

Nightwatch Optimus Prime vs. Stealth Starscream

Rescue Ratchet vs. Decepticon Brawl

Burger King Kids' Meal

Autobot Ratchet

Blackout

Bumblebee

Ironhide

Megatron

Optimus Prime

Scorponok

Starscream

Converting Arm Blasters

Optimus Prime (Battle Rig Blaster)

Starscream (Barrel Roll Blaster)

Cyber Slammers

Autobot Jazz

Autobot Ratchet

Barricade

Bumblebee (Classic)

Bumblebee (Concept)

Cliffjumper

Decepticon Brawl

Ironhide

Optimus Prime

Patrol Barricade

Cyber Stompin' Robots

Bumblebee

Optimus Prime

Deluxe Class

Arcee
Arcee (Battle-Damage)
Non-US Exclusive
Autobot Camshaft
AllSpark Power
Autobot Jazz
Target Exclusive

Autobot Jazz
AllSpark Power
Target Exclusive

Autobot Jazz
Autobot Jazz
Premium Series

Barricade
Barricade
AllSpark Power
Target Exclusive

Barricade
Premium Series

Big Daddy
Wal-Mart Exclusive

Bonecrusher
Breakaway
Wal-Mart Exclusive

Bumblebee
Premium Series
Bumblebee

Bumblebee
AllSpark Power
Target Exclusive

Bumblebee (Concept)

Cliffjumper
AllSpark Power

Crankcase
Wal-Mart Exclusive

Decepticon Brawl
Decepticon Brawl
AllSpark Power
Target Exclusive

Decepticon Fracture
Wal-Mart Exclusive

Divebomb
Wal-Mart Exclusive
Dreadwing

Dropkick

Final Battle Jazz

Grindcore
Wal-Mart Exclusive

Jolt
Wal-Mart Exclusive

Jungle Bonecrusher
AllSpark Power
Landmine
AllSpark Power

Longarm

Optimus Prime (Protoform)
Movie Preview
Overcast
AllSpark Power

Payload

Recon Barricade
Salvage
AllSpark Power

Scorponok

Starscream (Protoform)
Movie Preview
Stealth Bumblebee
AllSpark Power

Stockade
AllSpark Power

Swindle
Wreckage

Fast Action Battlers

Autobot Jazz (Ion Blast)
Autobot Ratchet (Axe Attack)

Barricade (Blade Shield)

Blackout (Gyro Blade)

Brawl (Desert Blast)

Bumblebee (Plasma Punch)

Bumblebee (Rally Rocket)

Decepticon Brawl (Double Missile)

Decepticon Frenzy (Disc Blast)

Ironhide (Cannon Blast)

Ironhide (Pulse Cannon)

Megatron (Fusion Blast)

Megatron (Night Attack)

Optimus Prime (Fire Blast)
Optimus Prime (Power Hook)

Ramjet (Claw Slash)

Ratchet (Rescue Torch)

Smokescreen (Sonic Shock)

Starscream (Battle Blade)

Gift Sets

Battle Damaged Optimus Prime vs Megatron
Wal-Mart Exclusive

Battle Over Mission City
Movie Screen Battles
Target Exclusive
Capture of Bumblebee
Movie Screen Battles

Desert Attack
Movie Screen Battles

Evolution of a Hero
Target Exclusive

Final Stand
Movie Screen Battles

First Encounter
Movie Screen Battles

Freeway Brawl
Movie Screen Battles
Target Exclusive
Legacy of Bumblebee
Wal-Mart Exclusive

Leader Class

Decepticon Brawl
Deep Desert Brawl
AllSpark Power

Megatron
Premium Series

Megatron
Nightwatch Optimus Prime
AllSpark Power

Optimus Prime

Optimus Prime
Premium Series

Legends Class

Autobot Jazz

Autobot Ratchet

Barricade

Blackout

Bumblebee

Megatron
Optimus Prime

Starscream

Playskool

Optimash Prime

Plush Transformers

Slumblebee

Softimus Prime

Real Gear Robots

Booster X10
Farsight T-20
Hacker X-3

High Score 100

Highline 1070

Longview

Meantime

Midnighter XR-4

Night Beat 7

Photon T-34

Power Up VT6

Speed Dial 800

Spy Shot 6

Twitcher F451

Wire Tap V20

Zoom Out 25X

Robot Replicas

Autobot Jazz

Barricade
Bumblebee

Decepticon Frenzy

Megatron

Optimus Prime

Roleplay

Autobot Ratchet Allspark Blaster

Bumblebee Allspark Blaster

Optimus Prime Voice Changer Helmet

Super Soaker Water Shooter

Scout Class

Air Raid
Target Exclusive

Arcee
Target Exclusive

Armorhide
Target Exclusive

Backtrack
Unreleased

Clocker
Target Exclusive
Crosshairs
AllSpark Power
Target Exclusive
Decepticon Reverb
Unreleased

Elita-One
Target Exclusive

Gunbarrel
Unreleased

Hardtop
Target Exclusive
Signal Flare
Target Exclusive
Skyblast
Target Exclusive

Storm Surge
AllSpark Power
Target Exclusive

Strongarm
Target Exclusive

Warpath
AllSpark Power
Target Exclusive

T.E.C.H. (Transformers Electronic Combat Hardware)

Autofire

Digital Dagger

Flash Bang

Quick Bow

Tight Shot

Ultimate Class

Bumblebee

Ultra Class

Jetstorm
Toys 'R' Us Exclusive

Wingblade
Toys 'R' Us Exclusive

Unleashed Statues

Bumblebee

Megatron

Optimus Prime

Voyager Class

Autobot Ratchet
Best Buy Exclusive

Autobot Ratchet
Blackout
Premium Series

Blackout
Deep Space Starscream
Target Exclusive

Evac
AllSpark Power
First Strike Optimus Prime
AllSpark Power

Incinerator
AllSpark Power

Inferno
Toys 'R' Us Exclusive

Ironhide
Premium Series

Ironhide
Megatron
Best Buy Exclusive

Megatron
Mudflap
Toys 'R' Us Exclusive

Offroad Ironhide
AllSpark Power
Optimus Prime
Optimus Prime (Battle-Damage)
Non-US Exclusive

Rescue Ratchet
Robo-Vision Optimus Prime
Target Exclusive

Starscream
Starscream
Target Exclusive

Thundercracker

XMods Evolution Custom RC

Barricade
Radio Shack Exclusive

Zip Zaps Micro IR

Barricade
Radio Shack Exclusive

Optimus Prime
Radio Shack Exclusive