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1987 Transformers Toys

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1987 was the converse side of the major turning point of Transformers: the Movie. The Transformers changed their look almost completely, eschewing realistic replicas of sportscars and fighter jets in favor of futuristic visions of military technology. The shift was predicated on Transformers using their natural alternate forms instead of disguising as Earthen machines.

The organization of the toys on retailer shelves began to adhere more to “subgroups,” a concept which had existed previously but was less important. Each subgroup centered around a common design feature or gimmick, and generally adhered to a similar size and price point. This largely meant that there weren't just “Transformers”, but now there were Headmasters, Throttlebots, Horrorcons, and Targetmasters. It was a change that was (and is) exciting to some, but a let-down to others.

With the cancellation of the US cartoon, Japan's Transformers took a sharp turn away from the Hasbro markets. Takara branded their 1987 series as Headmasters, and marketed them alongside a brand-new Japanese-produced anime of the same name. The anime featured many of the same characters seen in Hasbro's markets, but also heralded the advent of Japan-only transformers, filling the gaps in the storytelling where it diverged from the western market. These unique footnotes to the toyline would eventually become some of the most valuable and desired Transformers toys.

The Tranformers were now split between east and west, and hurtling down different paths than that which they set out on. Unfortunately, it would lead to a decline in popularity over the remainder of the decade.

 

Technobots (Computron)

Afterburner
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Computron
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Lightspeed
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Nosecone
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Scattershot
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Strafe
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Terrorcons (Abominus)

Abominus
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Blot
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Cutthroat
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Hun-Gurrr
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Rippersnapper
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Sinnertwin
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Techbots (Computicon)

Afterburner
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Computicon
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Lightspeed
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Nosecone
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Scattershot
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Strafe
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Terrortrons (Abominus)

Abominus
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Butt
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Cutthroat
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Hun-Gruu
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Rippersnapper
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Sinnertwin
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Trainbots (Raiden)

Getsuei
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Kaen
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Raiden
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Seizan
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Shouki
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Suiken
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Yukikaze
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A Real American Hero (ARAH)

Accessory Packs

Battle Gear #5
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Vehicle Gear #1
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Action Figures

Big Boa
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Chuckles
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Cobra Commander
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Crazylegs
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Croc Master
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Crystal Ball
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Falcon
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Fast Draw
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Gung-Ho
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Jinx
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Law and Order
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Outback
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Psyche-Out
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Raptor
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Sneak Peek
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Starduster
Mail-Away Exclusive
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Steel Brigade
Mail-Away Exclusive
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Techno-Viper
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Tunnel Rat
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Battle Force 2000

Avalanche
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Blaster
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Blocker
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Dodger
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Dominator (Snow Tank)
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Eliminator (4WD)
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Knockdown
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Marauder (Motorcycle-Tank)
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Maverick
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Sky Sweeper (Anti-Aircraft Tank)
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Vector (Jet)
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Vindicator (Hovercraft)
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Cobra-La Team

Golobulus
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Nemesis Enforcer
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Royal Guard
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Motorized Action Packs

Anti-Aircraft Gun Pack
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Earth Borer Pack
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Helicopter Pack
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Mountain Climber Pack
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Pom-Pom Gun Pack
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Radar Station Pack
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Rope Crosser Pack
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Rope-Walker Pack
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Sgt. Slaughter's Renegades

Mercer
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Red Dog
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Taurus
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Vehicle and Driver Sets

Crossfire Fast Attack Vehicle with Rumbler
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Defiant: Space Vehicle Launch Complex with Hardtop and Payload
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Maggot with W.O.R.M.S.
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Mamba with Gyro Viper
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Mobile Command Center with Steam Roller
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Persuader with Backstop
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Sea Ray with Sea Slug
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WOLF with Ice Viper
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Zanzibar, Dreadnok Pirate with Air Skiff
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Vehicles

Buzz Boar
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Coastal Defender
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Cobra Jet Pack
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Dreadnok Cycle
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POGO Ballistic Battle Ball
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Road Toad B.R.V.
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S.L.A.M.
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Beastformers

Bases

Deep Sea Fortress Shocking Shark with Stronghippo
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Fire Fortress Red Phoenix with Flykick
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Forest Fortress Wood Beetle with Wavemoose
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Basic Figures

Alligatron
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Baboon
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Badshark
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Battle Bear
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Beavop
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Befox
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Big Serow
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Black Jaguar
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Black Turtle
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Blue Horse
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Bombsheep
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Bonga
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Bowdog
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Browngyro
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Bullhorn
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Bupink
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Cobrander
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Crabhit
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Crowmax
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Crystal Killer Fish
Chase
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Crystal Killer Fish (striped)
Chase
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Cuttledeep
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Darkraccoon
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Demonkey
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Despider
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Devilbat
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Dog Hunter
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Dream Eater
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Drillfrog
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Duckdiver
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Eagle Killer
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Earthhog
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Elephan
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Flying Attacker
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Flykick
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Giader
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Golder
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Gray Ox
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Graysharp
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Greenchameles
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Hedgehog
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Iguanamons
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Jungaroo
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Juniordragon
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Killer Fish
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Knightowl
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Koalagray
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Little Serow
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Mingo Kid
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Muskhorn
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Pangol
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Penginis
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Platinum Tiger
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Polar Battle Bear
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Powerjaguar
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Powernozzle
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Rabbit Kid
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Razorcuck
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Redocto
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Scoutmouse
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Seairon
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Shield Dragon
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Slow
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Smileduck
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Snakebomb
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Special Stone Cobrander
Mail-Away Exclusive
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Stronghippo
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Strongpanda
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Udan
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Ultragas
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Undergroun
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Violet Horn
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Wavemoose
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White Cow
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White Leo
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Wildthunder
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Yellow Giraffe
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Yellowcamelus
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Zebraball
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Battle Chariots

Sheep Hunter with Rabbit Kid
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Stag Hunter with Bombsheep
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Tiger Hunter with Platinum Tiger
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Gift Sets

Burstsun Special Set
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Perfect 6 Animal Set
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Captain Power and the Soldiers of the Future

Basic Figures

Blastarr Ground Guardian
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Captain Power
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Lord Dread
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Lt. Tank Ellis
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Major Hawk Masterson
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Soaron Sky Sentry
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Collector's Cases

Carry Case
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Playsets

Power Base
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Trans-Field Base Station
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Trans-Field Communication Station
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Roleplay

Power Laser
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Vehicles

Dread Stalker
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Interlocker
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Magnacycle
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Phantom Striker
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Power On Energizer
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Powerjet XT-7
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Videos

Bio Dread Strike Mission
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Future Force Training
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Raid on Volcania
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Chuck Norris Karate Kommandos

Action Figures

Ninja Master
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Ninja Serpent
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G1

Bases

Fortress Maximus
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Scorponok
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Clones

Fastlane and Cloudraker
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Pounce and Wingspan
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Decoys

Astrotrain (purple)
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Astrotrain (red)
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Blaster
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Blitzwing (purple)
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Blitzwing (red)
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Bluestreak
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Bombshell (purple)
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Bombshell (red)
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Bonecrusher (purple)
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Bonecrusher (red)
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Brawn
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Bumblebee
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Cliffjumper
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Devastator (purple)
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Devastator (red)
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Frenzy (purple)
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Frenzy (red)
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Grapple
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Grimlock
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Hoist
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Hook (purple)
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Hook (red)
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Hound
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Huffer
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Inferno
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Ironhide
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Jazz
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Kickback (purple)
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Kickback (red)
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Long Haul (purple)
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Long Haul (red)
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Megatron (purple)
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Megatron (red)
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Mirage
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Mixmaster (purple)
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Mixmaster (red)
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Optimus Prime
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Perceptor
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Prowl
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Ratchet
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Ravage (purple)
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Ravage (red)
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Red Alert
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Reflector (purple)
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Reflector (red)
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Scavenger (purple)
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Scavenger (red)
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Scrapper (purple)
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Scrapper (red)
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Shockwave (purple)
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Shockwave (red)
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Shrapnel (purple)
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Shrapnel (red)
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Sideswipe
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Skids
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Skywarp (purple)
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Skywarp (red)
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Slag
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Sludge
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Smokescreen
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Snarl
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Soundwave (purple)
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Soundwave (red)
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Starscream (purple)
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Starscream (red)
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Sunstreaker
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Swoop
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Thundercracker (purple)
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Thundercracker (red)
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Tracks
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Trailbreaker
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Wheeljack
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Windcharger
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Duocons

Battletrap
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Flywheels
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Headmasters

Apeface
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Brainstorm
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Chromedome
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Hardhead
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Highbrow
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Mindwipe
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Skullcruncher
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Snapdragon
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Weirdwolf
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Mini-Cassettes

Overkill
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Slugfest
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Monsterbots

Doublecross
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Grotusque
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Repugnus
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Other

Punch / Counterpunch
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Six Changers

Sixshot
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Targetmasters

Blurr
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Crosshairs
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Cyclonus
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Hot Rod
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Kup
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Misfire
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Pointblank
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Scourge
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Slugslinger
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Sureshot
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Triggerhappy
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Throttlebots

Chase
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Freeway
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Goldbug
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Rollbar
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Searchlight
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Wideload
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G1 (Latin America)

Jumpstarters

Radio AM Robot (blue & gray)
Argentina Exclusive
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Radio AM Robot (green & red)
Argentina Exclusive
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G1 - Headmasters

Cassettbots

Amhorn
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Eject
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Rewind
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Steeljaw
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Cassettrons

Overkill
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Slugfest
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Clones

Cloudraker and Fastlane
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Pounce and Wingspan
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Cybertron Master Warriors

Kirk
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Lione
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Loafer
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Rodney
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Shuffler
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Toraizer
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Firebots

Doublecross
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Grotess
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Headmasters

Brainstorm
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Chromedome
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Fortess Maximus
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Hardhead
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Highbrow
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MegaZarak
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Skull
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Weirdwolf
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Wipe
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Horrortrons

Apeface
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Snapdragon
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Other

Sixshot
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Soundblaster and Buzzsaw
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Spacepunch / Counterpunch
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Twincast and Steeljaw
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Targetmasters

Artfire
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Blanker
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Crosshairs
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Misfire
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Slugslinger
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Stepper
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Sureshot
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Triggerhappy
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Throttlebots

Chase
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Goldback
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Looklight
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Rollbar
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Runway
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Wide Load
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Two-in-Ones

Battletrap
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Flywheels
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W Cassettbots

Decibel
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Dile
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Graphy
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Legout
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Noise
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Saur
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G1 - Transform Jr./Gokin/Block

Gift Sets

Cybertron Hero Set
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Cybertron Leader Set
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Lucky Draw Gift Set
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Raiden
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Raiden 2 pack - Kaen and Getsuei
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Raiden 2 pack - Shouki and Seizan
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Raiden 2 pack - Yukikaze and Suiken
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Ultra Magnus vs. Galvatron
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Transform Jr.

Chromedome
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Fortress Maximus
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Soundblaster
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Knights of the Magical Light

Basic Figures

Arzon
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Cindarr
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Cravex
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Cryotek
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Darkstorm
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Leoric
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Lexor
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Witterquick
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Vehicle and Driver Sets

Capture Chariot with Feryl
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Dagger Assault Vehicle and Reekon
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Lancer Cycle with Ectar
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Sky Claw with Mortdred
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Original LJN

Accessories

Laser Saber (black)
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Laser Saber (blue)
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Laser Saber (orange)
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Laser Saber (red)
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Basic Figures

Bengali
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Captain Cracker
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Captain Shiner
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Driller
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Jaga
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Lynx-O
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Mongor
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Pumyra
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Safari Joe
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The Stinger
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Creatures

Tongue-A-Saurus
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Vehicles

Luna Lasher
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Stilt Runner
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Thunderwings
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Original M.A.S.K. Series

Adventure Packs

Arctic Assault
Europe Exclusive
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Glider Strike
Europe Exclusive
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Racing Arena
Europe Exclusive
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Sea Attack
Europe Exclusive
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Figure Packs

Ace Riker and Hondo MacLean
Europe Exclusive
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Floyd Malloy and Vanessa Warfield
Europe Exclusive
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Julio Lopez and Calhoun Burns
Europe Exclusive
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Matt Trakker and Jaques LaFleur
Europe Exclusive
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Miles Mayhem and Nash Gorey
Europe Exclusive
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Playsets

Laser Command
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Series 3 Vehicles

Billboard Blast
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Bulldog
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Bullet
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Buzzard
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Goliath
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Iguana
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Manta
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Meteor
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Pit Stop Catapult
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Razorback
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The Collector
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Wildcat
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Robo Machine

Ultrabots

Chaos
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Re-Volt
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Traitor
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Silverhawks

Basic Figures

Bluegrass with Side Man
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Buzz-Saw with Shredator
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Copper Kidd with May-Day
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Flashback with Backlash
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Hotwing with Gyro
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Mo-Lec-U-Lar with Volt-Ure
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Mon*Star with Sky-Shadow
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Mumbo-Jumbo with Airshock
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Quicksilver with Tally-Hawk
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Stargazer with Sly-Bird
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Steelheart with Rayzor
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Steelwill with Stronghold
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Creatures

Sky-Shadow
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Stronghold
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Tally-Hawk
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Vehicles

Maraj
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Sky Commanders

Action Figures

Ascender with Commander Jack Reily
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Cable Raider with Raider Rath
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Deception Raider with General Plague
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Geyser Attack with Commander R.J. Scott
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Rollerball with General Summit
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Search and Rescue with Commander Rex Kling
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Vehicles

Battle Track Dispatch with Commander Cliff Baxter
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Battle Track Protector with Commander Jack Reily
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Bomb Blast with Commander Pete Crane
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Cable Cannon with Commander Pete Crane
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Flex Wing with Commander R.J. Scott
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Jackal Raider with General Plague
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Locust Raider with Raider Rath
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Outrider with Commander Rex Kling
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Rapid Deployment with Commander Kodiak Crane
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Track Patrol with Commander Cliff Baxter
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Vector Command with General Summit
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StarCom: The US Space Force

Action Figures

Emperor Dark
Canadian Exclusive
Mail-Away Exclusive
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Vehicle and Driver Sets

SF/B Starhawk with Lt. Jeff "Bronx" Carrier
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Shadow Vampire with Capt. Mace
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The Centurions

Accessories

Power Pack
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The Original Series

12 Inch Action Figures

Megator
Europe Exclusive
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Tytus
Europe Exclusive
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Accessories

Beam-Blaster & Artilleray
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Cliff Climber
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Scubattack
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Tower Tools
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Basic Figures

Blast-Attak
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Buzz-Saw Hordak
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Clamp Champ
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King Randor
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Mosquitor
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Ninjor
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Rotar
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Scare Glow
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Snake Face
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Sorceress
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Sssqueeze
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Twistoid
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Creatures

Bionatops
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Turbodactyl
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Tyrantisaurus Rex
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Meteorbs

Astro Lion
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Comet Cat
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Cometroid
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Crocobite
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Dinosorb
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Gore-Illa
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Orbear
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Rhinorb
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Tuskor
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Ty-Grrr
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Movie Figures

Blade
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Gwildor
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Saurod
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Tonka GoBots

Power Marchers

Hitch Hiker
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Quick-Step
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