A Brief History of Prime, Part 2

[Continued from Part 1] The final version of the “original” Optimus Prime toy available during G1 was a 1986 release promoting Transformers: the Movie. Available by mail-in only and costing $21.50 and 5 Robot Points, this version eschewed the typical box and came in a plain brown mailer, with the toy secured in the usual …

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A Brief History of Prime, Part 1

Generation 1 Optimus Prime is probably one of the most iconic toys of our generation, even outside the relatively narrow scope of Transformers. The fascination with Optimus runs deep in many of us, years or decades after our childhoods. This week, I’d like to talk a bit about the myriad releases of the “original” Optimus …

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