Yeah, I seen these at Seibertron and was too ashamed to mention it.
I believe it is a Japanese company that came up with that idea.
I don't think Hasbro has anything to do with it.
...because when I think of Transformers, I think of feet. These are sure to be hot sellers. I've already pre-ordered the whole lot of them and cleared off a shelf at home. I'm crossing my fingers for the Ultra Magnus underwear next.